Audit and monitor your citations

Citations are mentions of your business name, address and phone (your NAP) on directories and listing sites. When that information stays consistent everywhere, you give Google clearer signals for local ranking and you make it easier for customers to trust and reach you. SearchOps audits and monitors your citations so you can spot the gaps and fix them.

Where Citations lives

In the sidebar, open Reputation & Listings > Citations (/dashboard/citations).

If you manage several locations, you get one row per location with its latest state at a glance. If you have a single location, SearchOps takes you straight into that location's citation manager. Either way, you open a location to see its directory state, run audits, and act on the findings.

Run a check

Before you can audit a location, it needs a canonical NAP: the correct business name, address, postcode and phone. If that is missing, you will see a "Set a canonical NAP first" prompt. Edit the location to fill it in, then come back.

With your NAP in place, open the location and select Run audit. The audit checks how your business appears across relevant directories (we currently cover the UK, US, Canada and Australia) and compares each listing against your canonical details. While it works, the button shows "Audit running". You can re-run an audit at any time to refresh the picture.

Read the results and statuses

Each directory is given one status, shown as a coloured pill:

• Match: your NAP appears and is consistent. Nothing to do.
• Partial: the listing is there but one or more fields differ slightly.
• Mismatch: the details on the listing conflict with your canonical NAP.
• Not listed: we could not find your business on that directory.
• Needs review: the result could not be auto-classified (a manual check or an error), so it is worth a quick human look.

The summary tiles at the top let you filter by status, and Open actions collects the to-dos generated from your findings. You can open any directory to see a field-by-field comparison, mark a to-do as done, snooze it, or override the status manually if your own check tells a different story. Your manual classification always wins over the auto-result.

What to do with the gaps

SearchOps finds the gaps so you can fix them. It does not submit or build listings on your behalf. Work through the issues in priority order: correct any Mismatch entries first (conflicting details do the most harm), tidy up Partial ones, then claim or create listings where you are Not listed. After making changes on a directory, re-run the audit to confirm it now shows as a match.

Citations are one part of a healthy local presence. Pair this with a Run a Google Business Profile audit to check your core listing, and use Track brand mentions to see where your business is talked about beyond the directories.