GBP Audit & Optimisation

Each audit runs 26+ scored checks across six categories: Profile Basics, Categories, Visual Presence, Reviews, Hours & Attributes, and Engagement. Each check has a documented point value (e.g. 'Profile claimed' is worth 8 points, 'Posts use 2+ types' is worth 5 points). Your score is the sum of points earned divided by points available, normalised to 100. Optional checks like response latency or Q&A answer rate are omitted from the maximum when the underlying data isn't exposed, so missing data doesn't artificially drag your score down.

Every audit fetches live data from your Google Business Profile at the moment you run it — we don't score a stale snapshot. That covers profile fields, photo and review counts, posts, attributes, and Q&A. Reviews come with timestamps so we can score median owner response latency. Description quality is scored on the same run against the same criteria.

Monthly is the baseline cadence for any GBP. It's enough to catch silent regressions like hours flipping, attributes being dropped, or Google re-classifying your category, and it keeps you on top of the freshness signals (recent reviews, recent posts) that Google rewards. Move to biweekly if you're in a competitive market, running a multi-location brand, actively publishing posts and offers, or operating with seasonal hours that change. Always run an off-cycle audit straight after any change you make to confirm it took effect, and any time you notice a ranking shift to rule out a GBP-level regression.

Competitors are pulled from your most recent geo-grid rank-tracking scan — specifically the businesses appearing most often in your top-3 results across the grid. Up to 5 competitors are scored on the same point scale as your own profile, so the comparison is genuinely apples-to-apples. The benchmark surfaces the exact signals where competitors outperform you (more photos, more reviews, more secondary categories, etc.), which often points directly at the fix that will close the gap.

No. SearchOps is read-only. We surface issues and explain the recommended fix so you can make changes yourself in your GBP dashboard. We never alter anything on your profile.

Yes. Add as many locations as your plan allows and run audits across all of them. Agency plans support unlimited locations and you can run audits in parallel.

Google's Performance dashboard tells you what traffic you're getting (calls, direction requests, profile views). An audit tells you what's holding the traffic back. The two complement each other: use Performance to measure outcomes, use the audit to find what to change.