Search is changing. Track all of it.

Local SEO software to get found, chosen, and recommended

See where you rank on Google Maps and Search, how often ChatGPT recommends you, and what to fix next across your profile, reviews, citations, and website. One platform, every location.

Win more local customers
Own your area on the map
Be the name AI recommends
Prove what your marketing earns

Platform

One platform for complete local search visibility

Everything you need to track, analyse, and improve your local presence. From Google Maps rankings to AI search engines.

Google Business Profile Software

Geo-Grid Rank Tracking

Worldwide

See exactly where you rank on Google Maps from hundreds of hyperlocal coordinates around your business. Interactive heatmaps reveal your visibility street by street, so you know which neighbourhoods you're winning and where competitors are eating your lunch.

Learn more
Up to 21×21 grids
441 scan points per location. Dial spacing from 50 m up to 100 km.
Works worldwide
Every country where Google Maps operates. London, New York, Dubai, Tokyo, Sydney.
Scheduled scans
Run daily, weekly, or monthly. Spot ranking drops the day they happen.
Client-ready reports
Shareable links with your branding. No logins for clients to view results.
See a scan
Grid

Avg rank

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Best rank

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Top 3

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Top 10

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Who else ranks herecoffee shop near me
BusinessAvg rankTop 3Found
  • 1Blue Kettle Coffee------
  • 2Shoreditch Roasters------
  • 3Ember and Co------
  • 4The Daily Grind------

25 points across 5 km of Shoreditch, London.

1 to 34 to 1011 to 1516 to 20Not in the top 20240+ countries and territories, any city or postcode
Google Business Profile Manager: learn more

Google Business Profile Manager

New

Connect your GBP and manage everything in one place. Publish posts, reply to reviews, track calls, clicks and direction requests, and see how your profile performance changes after every optimisation.

Learn more
locations / blue kettle coffee / profile
Blue Kettle CoffeeProfile details, synced 2 hours agoConnectedPRIMARY CATEGORYCoffee shopBest matchADDITIONAL CATEGORIESEspresso barBreakfast restaurantCafe+ BakeryGapAdd “Bakery” as a category3 of your 4 closest rivals list it. Categories decidewhich searches you are eligible for at all.Add
Google Business Profile Audit: learn more

Google Business Profile Audit

Beta

Comprehensive audit of your Google Business Profile with actionable recommendations. Connect your profile to unlock ROI reports that quantify uplift after every change you ship.

Learn more
locations / blue kettle coffee / audit
Blue Kettle CoffeeOptimisation score, audited 2 hours ago82/100OPTIMISATION SCOREBusiness information90Photos62Reviews88Categories and services71
Google Search Visibility Tracker: learn more

Google Search Visibility Tracker

New

Track your Google ranking across classic results, the local pack, AI Overviews and AI Mode. Position where Google ranks you, appearance where it doesn't, for every keyword in one tracker.

Learn more
search visibility / keywords
Blue Kettle Coffee12 keywords, checked dailyKEYWORDWEBLOCALAIcoffee shop islington31flat white near me74best coffee london126Position where Google ranks you, appearance where it does not
AI Engine Visibility Tracker: learn more

AI Engine Visibility Tracker

New

Track how ChatGPT recommends your business, and the sources it cites, for the prompts your customers actually ask their AI assistant.

Learn more
ai visibility / queries / islington
best coffee shop in IslingtonAsked 40 times this monthBlue Kettle CoffeeSOURCES IT CITEDbluekettle.co.ukYoutimeout.comyelp.co.uk
Review Monitoring & Reply: learn more

Review Monitoring & Reply

Beta

Track Google reviews across every location with sentiment trends. Reply directly from SearchOps with agent-suggested drafts, or auto-reply to high-star reviews with a brand-safe rule engine.

Learn more
reviews / inbox
Blue Kettle CoffeeAll sources, last 30 days4.7312 reviewsSSarah K.PositiveRepliedJJames P.ServiceDraft ready
Citation Management: learn more

Citation Management

Beta

Audit your business across a curated UK / US / CA / AU directory catalogue plus agent-discovered mentions across the wider web. Field-level NAP diffs and a tickable fix queue per location.

Learn more
citations / directories
Blue Kettle Coffee42 directories checked86%NAP CONSISTENTYelpMatchApple MapsPhone differsBing PlacesNot listedField level differences, not just a missing listing
Website Audit: learn more

Website Audit

Audit any landing page against the on-page signals that matter for local search. Cross-references your site NAP against your Google Business Profile, scores schema, Core Web Vitals, and local relevance.

Learn more
website audit / bluekettle.co.uk
bluekettle.co.uk24 pages crawled, 2 hours ago74/100HEALTH SCORECritical2Warning9Passed31CriticalNAP does not match your GBP
Competitor Analysis: learn more

Competitor Analysis

See who owns the blocks where you are invisible. Every scan captures the full local pack from each grid point, so you get a ranked list of the rivals beating you, the areas they beat you in, and how far ahead they are.

Learn more
scans / competitors
coffee shop islington49 points, 4 businesses comparedAVG RANKTOP 31Blue Kettle Coffee4.262%2Grind House6.841%3The Roastery9.128%4Cafe Nero11.417%

Search & AI visibility

Track your visibility, from Google rankings to AI answers

Customers don't just search on Google any more. SearchOps brings every surface into one tracker. Classic SERPs, Google Maps, AI Overviews, and the new generation of AI assistants. So you can see your visibility in one place.

Local pack and maps

Geo-grid rank tracking across hundreds of coordinates, plus standalone map pack monitoring. See exactly where you appear in the 3-pack and across the map, street by street.

  • 3-pack appearance. the top local results shown inside Google search
  • Maps heatmaps. up to 441 scan points per location
  • Street-level granularity. rankings that shift block to block

Google organic, AI Overviews & AI Mode

Monitor visibility across every Google search surface. Not just classic blue-link rankings, but the AI-generated answers now pushing organic results down the page.

  • Classic SERPs. organic rank positions and featured snippets
  • AI Overviews. AI-generated answers that appear above organic results
  • AI Mode. Google's conversational search tab for extended AI chats

ChatGPT

See how ChatGPT recommends local businesses when customers ask for one. Track how often it names you, how your share of voice compares with competitors, and the sources behind each answer over time.

  • Visibility rate. how often ChatGPT's answers actually name you
  • Citation tracking. the sources ChatGPT pulls from when it answers
  • Competitor share of voice. how often rivals get named instead of you

How it works

Set it up once, then it runs every week

Most tools hand you a ranking and stop there. SearchOps runs the whole loop: it measures every surface your customers search, ranks what to fix, turns that into work with an owner and a date, and shows your client exactly what moved.

  1. 1

    Connect

    One address in, and everything wires itself up.

    Enter a business name and address. We geocode it, match your listing on Google, pull in the profile, the reviews and your Search Console history, and tracking is live before you have finished your coffee.

  2. 2

    Measure

    One scan, every surface your customers actually search.

    Map pack, web results, ChatGPT, reviews, citations and your own site, all measured on the same run. One place to look instead of six subscriptions and a spreadsheet to join them up.

  3. 3

    Prioritise

    Findings arrive ranked by what actually moves you.

    Every audit, scan and check ends in the same queue, ordered by the points each fix is worth. You work from the top down instead of guessing which of ninety findings matters.

  4. 4

    Do the work

    The plan becomes work with an owner and a date.

    Promote anything into a task, assign it, set a due date, and track it to done. One board covering every tool, so the work stops living in someone's inbox.

  5. 5

    Prove it

    The client sees exactly what your work moved.

    Reports anchor to where you started, mark the week the fixes landed, and go out branded on a schedule. Evidence you can send, not a screenshot and a story.

  6. Then it runs again next week, on its own

Who it's for

Built for businesses and agencies alike

For local businesses

See where you really rank, not just what Google Search Console tells you. Understand your visibility radius across your entire service area and take targeted action to grow it.

  • Visual heatmaps of your ranking by area
  • GBP audit with actionable recommendations
  • Track progress over time
Independent shop owner checking their phone in the doorway of their business

For marketing agencies

White-label delivery, multi-location management, and the raw data to run your own local SEO studies. Scale client work from 5 to 500 locations and turn live ranking data into thought-leadership content that wins pitches.

  • White-label reports and dashboards
  • Manage every client from one workspace
  • API + exports for data-driven studies
  • Fuel thought-leadership content with live local-search data
A marketing agency team reviewing client work together around a laptop

The shift

The old playbook stops at a ranking. The new era doesn't.

Customers don't scroll a single results page any more. They ask an assistant and act on the answer it gives. Here is what changed, and how we keep up.

Where people look
Maps, AI Overviews, AI Mode, ChatGPT and Perplexity
What success means
Being found, cited and recommended
How customers decide
Ask once, act on the answer
What you can measure
Visibility across every surface
How fast it moves
Shifts daily, block by block

Most local SEO tools still measure the first column

SearchOps measures the second. Every surface below is tracked today, from one workspace, on the same schedule.

See how the platform works
  • Google Maps and the local pack
  • Web results
  • AI Overviews
  • AI Mode
  • ChatGPT

Pricing

Simple, transparent pricing

Every paid plan includes the full toolset. Higher tiers add allowance, never unlock features. Billed monthly, cancel anytime.

Prices shown in GBP

Starter
£49
billed monthly
Pro
£99
billed monthly
Agency
£249
billed monthly
Enterprise
Custom
Allowances
Scan credits / month3,50012,00040,000Custom
Keyword rank checks / month5002,0007,500Custom
AI Engine Visibility credits / month3009001,500Custom
AI engines trackedChatGPT + GeminiChatGPT + GeminiChatGPT + GeminiChatGPT + Gemini + Custom LLM
Locations10UnlimitedUnlimitedUnlimited
Connected Google profiles31050Custom
Search Console properties31050Custom
Geo-grid size15×1521×2121×2121×21
Rank refreshYou chooseYou chooseYou chooseYou choose
GBP audits / month10 / month25 / month60 / monthCustom
Citation audits / month15 / month30 / month40 / monthCustom
Website audit pages / month2,5005,00012,500Custom
Search footprint refreshes / month10 / month30 / month100 / monthCustom
Content audits / month4 / month15 / month50 / monthCustom
SupportEmailPriority emailPriority emailDedicated manager
Everything included
Geo-grid map scans
Local rank tracking
AI Engine Visibility
Keyword research
Scheduled scans & checks
Competitor & share-of-voice reports
Trend reports
White-label client reports
Public shareable report URLs
CSV & PDF exports
Worldwide tracking
Review monitoring & alerts
Brand mention monitoring
Agent auto-reply to reviews
Public REST API
MCP server
SSO / SAML
Dedicated onboarding
White-label & reseller program
Custom contracts & invoicing

Every plan includes the full toolset from day one. Billed monthly, cancel anytime.

FAQ

Frequently asked questions

Geo-grid rank tracking checks your Google Maps ranking from hundreds of coordinates across a geographic area, then visualises the results as an interactive heatmap. Unlike traditional rank trackers that check from a single point, geo-grid tracking shows you exactly where you rank well and where you don't. Local rankings change street by street.

No. SearchOps is hosted in the UK but works worldwide. You can track rankings, monitor reviews, and audit your Google Business Profile for any location globally. Our geo-grid tracking covers Google Maps in every country where it operates.

SearchOps combines geo-grid rank tracking, GBP audits, and review monitoring in a single platform. Most alternatives offer these as separate tools or charge separately for each. SearchOps gives you the complete picture of your local search presence in one place.

Yes. Pro plans and above include shareable reports that you can brand with your agency's identity. Share a simple link with your clients. No login required for them to view their results.

Every paid plan includes separate allowances so you can plan your month clearly. Scan credits cover geo-grid scans, where one grid point equals one credit (a 15×15 scan uses 225, a 21×21 uses 441). Keyword rank checks cover Google rank tracking: one check is one keyword looked up across desktop, mobile, the Map Pack and Google's AI results, and checks you run yourself count the same as scheduled ones. You can track as many keywords and locations as you like on any paid plan and check them as often as you like, so how often you check is what uses the allowance. Starter includes 500 keyword rank checks a month, Pro 2,000 and Agency 7,500 (as a guide, 2,000 is about 66 keywords checked daily or 460 checked weekly). GBP audits and citation audits have their own monthly allowances shared across your locations (see the plan comparison), and agent review-reply drafts and auto-replies are included without drawing from any bucket. Reviews from a connected Google Business Profile sync automatically and cost nothing; only manual review checks on locations you haven't connected draw on a monthly allowance. Free is view-only: you can watch your dashboard and rankings, and paid plans are where scans, audits and rank tracking run.

No — geo-grid rank tracking, GBP audits, and citation auditing all work without OAuth. Connecting a GBP profile unlocks owner-only features that no third-party SERP tool can replicate: live Performance metrics (calls, website clicks, directions, search queries), audit ROI reports comparing before/after, and the ability to post review replies and Posts directly from SearchOps. You can connect optionally during onboarding or any time later from Settings.

Replies are sent to Google instantly, but Google moderates them as of 2026 — every reply enters a PENDING state and becomes publicly visible once approved (usually within minutes). SearchOps surfaces the moderation status (Pending / Approved / Rejected) on every reply so you always know where things stand. We never auto-reply to reviews under 4 stars; those always wait for a human.

Direct from Google's Business Profile Performance API — calls, website clicks, direction requests, conversations, search and Maps impressions, plus the search queries that triggered them. These are owner-only metrics; they require an OAuth-connected profile to access. Google publishes performance data with a roughly 4-day lag, which we surface honestly on every chart so the numbers stay trustworthy.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and get the full toolset from day one.