Local SEO Software

Website Audit

Audit any landing page on your site against the on-page signals that matter for local search. Every audit cross-references the page content against your Google Business Profile NAP — so the name, phone, and address customers see online actually match the listing Google ranks. Most audit tools score a page in isolation. We score it against the listing it's meant to support.

See pricing

Why it's different

Built for the way local SEO actually works

NAP cross-referenced with your GBP

We compare the business name, phone, address, and postcode on the page against the canonical NAP on your Google Business Profile. Mismatches are flagged as critical — they're the single biggest local-SEO own-goal.

Local relevance, not generic SEO

Checks whether the city, service, and primary keyword appear in the title, H1, and meta description. Generic site auditors miss these because they don't know the location — we do.

Core Web Vitals + Lighthouse, every audit

Performance, Accessibility, Best Practices, and SEO scores plus LCP, CLS, INP, and TBT — included in every audit at the same flat 5-credit price. No upsells.

Action plan ranked by severity

Every failing check is grouped into an action plan and ordered by severity — critical, warning, info. Plus an agent-written summary calling out the highest-impact fixes first.

The differentiator

Cross-references your page against your Google Business Profile

Inconsistent NAP is the most common reason local pages underperform. Customers see one phone number on the page, Google sees another on the GBP listing, and the algorithm treats them as separate entities. Every other site auditor scores the page in isolation — we score it against the listing.

  • Business name fuzzy-matched against the page text and the H1
  • Phone matched on the last 9–10 digits, so '+44 20 7946 0000' and '020 7946 0000' both pass
  • Postcode normalised then substring-matched (UK and US patterns supported)
  • Street address verified by street-number + first-token presence
  • Critical-severity issue raised when phone or name is missing or different from the GBP record
82/100
On-Page Basics
95
Local Relevance
75
Schema
65
Technical
90
Business name
Phone (matches GBP)
Postcode

How it's scored

Six categories, weighted to local-search reality

Each audit returns a 0–100 score made up of six category scores. The categories are weighted by what actually moves local rankings, not what looks good on a generic SEO checklist.

  • On-Page Basics — title length, meta description, single H1, favicon
  • Local Relevance — city in title and H1, NAP consistency, internal link to your GBP listing
  • Schema — LocalBusiness JSON-LD with deep field-by-field validation (name, telephone, address, openingHours, geo, priceRange, sameAs) cross-referenced against your GBP
  • Content — word count, readability (Flesch-Kincaid), text-to-HTML ratio
  • Technical — HTTPS, no 4xx/5xx, mobile viewport, broken-link list, mixed content, image alt, page weight, render-blocking resources
  • Performance (Lighthouse) — Performance / Accessibility / Best Practices / SEO scores plus LCP, CLS, INP
82/100
On-Page Basics
95
Local Relevance
75
Schema
65
Technical
90
Business name
Phone (matches GBP)
Postcode

Single-URL by design

One page, scored properly. Not 800 pages, scored shallowly.

Most local businesses have under 50 pages, and the pages that matter for local search are a small subset — the homepage and the city/service landing pages. Site-wide crawls take hours, drown you in low-priority issues, and miss the local-specific signals that actually rank. We chose depth over breadth.

  • Homepage, city pages, service pages, location pages — audit each one with the location it's meant to support
  • Re-audit after each round of fixes to verify the score moved — results land in under a minute
  • No async polling, no crawl queues, no 'come back tomorrow' — single live API call
82/100
On-Page Basics
95
Local Relevance
75
Schema
65
Technical
90
Business name
Phone (matches GBP)
Postcode

How it works

Three steps from signup to insight

1

Pick a location

Select any location in your workspace. The audit will use that location's GBP NAP as the canonical reference.

2

Choose a URL

Defaults to the website on the GBP record, but you can audit any page — a service page, a city page, an offer page. The full check suite (including Lighthouse) runs every time.

3

Work the action plan

Score lands with categorised issues, an agent summary, and a NAP-vs-GBP card. Fix the critical items first. Re-run to verify the lift.

Credits

Audit cost

Flat 5 credits per audit, with the full check suite (including Lighthouse) running every time. No tiers, no add-ons. Most plans cover effectively unlimited audits for the typical agency.

  • 5 credits per audit, Lighthouse included
  • Starter plan: up to 1,000 audits per month
  • Available on Starter and above
See pricing

FAQ

Website Audit. Questions we get

Around 35 individual checks across six categories: On-Page Basics (title, meta description, H1, favicon), Local Relevance (city and service keywords, NAP consistency vs your GBP, internal link to your GBP listing), Schema (LocalBusiness JSON-LD with deep field-level validation — name, telephone, address, openingHours, geo, priceRange, sameAs — cross-referenced against GBP), Content (word count, Flesch-Kincaid readability, text-to-HTML ratio), Technical (HTTPS, broken pages, redirects, mobile viewport, broken-link list, mixed-content, image alt, page weight, render-blocking resources), and Performance (Lighthouse: Performance / Accessibility / Best Practices / SEO scores plus Core Web Vitals). Each check has a documented point value and severity.

NAP stands for Name, Address, Phone — the three identity fields that prove to Google that the website and the Google Business Profile refer to the same entity. When they don't match, Google has reduced confidence in the listing and ranks it lower. We compare the page text against the canonical NAP on your GBP record, with fuzzy matching that tolerates phone formatting differences. Mismatched phone or business name is flagged critical because it's the single most common reason local pages underperform.

Always — every audit includes the full Lighthouse run (Performance, Accessibility, Best Practices, SEO plus LCP, CLS, INP, TBT). It used to be a paid add-on; we made it default at no extra credit cost so audits aren't gameable by skipping the slow checks.

Yes — the audit accepts any URL. The NAP cross-reference will compare the competitor page against your GBP NAP though, which won't make sense, so treat that section as informational when auditing third-party pages. The on-page, schema, and technical scoring still applies.

Most local businesses have under 50 pages, and the pages that move local rankings are a small subset — the homepage and the city/service landing pages. Full-site crawls take hours, drown you in low-priority issues, and rarely change the action list. We chose depth over breadth: pick the page that matters and audit it properly. Site-wide crawl is a candidate for a future paid add-on, not the default tool.

On-page metrics, Lighthouse scores, and rendered body text come from our on-page intelligence pipeline (instant page render, live Lighthouse, and content parsing). Schema deep-validation is parsed from the raw HTML directly. Canonical NAP comes from the location record in your workspace, which you set when you connect your Google Business Profile. The action-plan summary is generated by our agent on the same run.

Run an audit on every page change, on a monthly cadence to catch silent regressions (third-party plugins, theme updates, accidental NAP changes), and immediately after any GBP NAP change so the page can be brought back into alignment. Track the score over time the same way you'd track a GBP score — it should trend up as you work the fix list.

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Pick the plan that fits and get the full toolset from day one.