Citation Management
Audit your business across the curated directory catalogue plus mentions discovered across the wider web. Every result is compared field by field against the canonical NAP you set on the location. Spot mismatches and gaps before they drag your rankings.
Why it's different
Built for the way local SEO actually works
Curated directory catalogue
A hand-picked set of high-authority directories across the UK, US, Canada and Australia. Filtered by country and business category so you're not auditing against irrelevant sites.
Field-level NAP diff
Business name, phone, address, postcode and website checked individually against every listing. Mismatches and typos surfaced with canonical vs listed values side by side.
Agent-driven mention discovery
Beyond the curated list, a discovery agent surfaces every page on the wider web that mentions your business: directories, review sites, editorial and press. Grouped by source type.
Tickable fix queue
Every mismatch and missing listing becomes a prioritised to-do item per location. Mark fixes done, snooze, or dismiss. Auto-resolution closes the loop when re-audits confirm the fix.
Why this matters
Consistency, not quantity
Google triangulates your business info from dozens of directories and mentions across the web. Inconsistencies dilute your local signal. A stale phone number on one directory, an outdated address on another, slowly degrade the algorithm's confidence that you're the same entity. Quantity of citations isn't the ranking lever it once was, but inconsistent citations are still a real ranking drag.
- Per-field comparison catches issues a name-only or phone-only check would miss
- Country-specific directories carry more weight than global aggregators in most markets
- Decay is real. Phone numbers change, addresses shift, branded names update, listings drift out of sync
- Mentions outside the curated set still influence entity recognition by Google and AI search engines
What you get on every audit
Curated sweep plus agent-driven mention discovery
One audit produces two layers of data. The curated layer runs a deterministic sweep across the directories that matter for your country and business category, returning a status per directory (match, partial, mismatch, not listed, manual check). The discovery layer runs an agent to find pages outside the curated list that mention your business and classifies them by source type. Both layers diff their findings against the canonical NAP you set on the location.
- Per-directory cards with expandable field-level diffs (name, phone, address, postcode, website)
- Look-alike rejection: directory candidates that share your name but don't match your phone or address are filtered out, with the reasoning shown
- Mentions grouped into directories, review sites and editorial / press
- Summary tiles for total, match, partial, mismatch, not listed and mentions
- CSV export of every directory result and mention in one file, ready for client reports
Built into the workflow
From audit result to closed-out fix
Every issue an audit surfaces is wired into the same per-location to-do queue that powers GBP fixes and review responses. Open the location, see the open citation fixes alongside everything else that needs attention. Tick them off, snooze for seven days, or dismiss. The next audit auto-resolves anything that's now compliant.
- Priority tags (high, medium, low) based on directory tier and severity
- Snooze for seven days when the fix needs a follow-up
- Auto-resolved status when the next audit confirms a previously open issue is gone
- Manage by location view: see latest audit, NAP status and open issue count for every location in one list
How it works
Three steps from signup to insight
Set your canonical NAP
Lock in the exact business name, address, postcode, phone and website on the location page. Every audit compares directories and mentions against this single source of truth.
Run the audit
An automated sweep scans the curated directories for your country and category, alongside agent-driven discovery of mentions across the wider web. Usually completes in 2 to 5 minutes.
Work the to-do queue
Mismatches and missing listings drop into the per-location to-do list, prioritised by severity. Fix, snooze or dismiss. Re-audit later and the queue auto-resolves what's been corrected.
Credits
Audit cost
One citation audit costs 45 credits per location, regardless of how many directories or mentions are checked. That covers the full curated sweep (filtered to your country and business category) plus the agent-driven mentions discovery layer across the wider web.
- 45 credits per audit per location
- 10 locations audited monthly ≈ 450 credits/month
- Failed audits are refunded automatically
FAQ
Citation Management. Questions we get
Reference
Browse our complete list of citation sources, by country
The same hand-curated directory catalogue that powers SearchOps audits, published as a free reference. Grouped by country and industry. Useful if you're scoping a citation strategy or pitching one.
View the citation source index