Track AI Engine Visibility

More and more customers ask an AI assistant for a local recommendation before they ever open Google. AI Engine Visibility shows you whether ChatGPT and Gemini name and cite your business in the responses they give to the queries your customers actually use.

What it tracks and why it matters now

AI Engine Visibility watches the two assistants your customers increasingly use to find local providers: ChatGPT and Gemini. When someone asks "who's the best plumber in Manchester?", each returns a written response rather than a list of links. This feature tells you whether your business gets named, recommended or cited in that response, and how often you show up against everyone else.

Each engine is tracked separately, on its own page, because they do not answer the same way. ChatGPT returns a ranked shortlist of local businesses, which gives the fullest competitor picture. Gemini grounds its answers in Google's own index, which makes it the closest read on how the work you already do on your Google Business Profile, citations and content shows up in an AI answer. You choose which engines each check runs, and both are checked for the location you are measuring rather than nationally.

This matters because a recommendation inside an assistant often replaces the click that used to land on a search results page. If you are invisible there, you lose the customer before they even reach your website or your Google listing.

How your keywords become queries

You do not have to guess what people type into an assistant. AI Engine Visibility turns the keywords you already track into the natural, conversational queries a real customer would use, whether that's a question ("who's the best plumber in Leeds?") or a direct request ("find me a plumber in Leeds who can come out today"), so the data stays anchored to the terms that actually win you work. Each keyword starts with a couple of queries drafted for you, and you can accept them, edit them, or add your own. The Coverage tab shows how much of your keyword set has queries written.

That makes your keyword library the foundation of accurate tracking. The more closely your tracked keywords match your real services and locations, the more relevant the queries become.

What the results show

Because these assistants answer in prose rather than an ordered list, there is no ranking position to report, so we never invent an "AI rank". Instead you get measures built for how responses actually work:

• Visibility rate: how often you are named or cited across the queries put to each engine, reported per engine so you can see where you are strong and where you are missing.
• Share of voice: how often you show up compared with the other providers named for the same queries, alongside a competitor leaderboard for each engine.

Each individual response is also sorted into one of four states, so you can see exactly how you featured: Shortlisted, Mentioned, Cited, or Absent. Because real customers phrase the same need in different ways, each keyword is put to the engine as more than one query, and consistency means being named however it is phrased. You get a trend over time rather than a single, misleading snapshot, the full response saved word for word so you can read exactly what was said and who was named, and, where the engine cites its sources, the pages it trusted so you know what to strengthen.

The two engines will not always agree, and that is useful rather than a fault. Being named by one and missed by the other tells you the gap is with that engine's sources rather than with your business, and the cited pages on each show you which ones.

How it differs from Google Search Visibility

AI Engine Visibility and Google Search Visibility do different jobs, and you want both.

• Google Search Visibility covers Google's own surfaces: organic results, the local pack, AI Overviews and Google's AI Mode. It reports true ranking positions. See Track rankings in Google Search Visibility.
• AI Engine Visibility covers the assistants themselves, ChatGPT and Gemini, and reports a visibility rate and share of voice, not a rank. Gemini appears in both places, and the difference matters: a Gemini-powered AI Overview sits on the Google results page, while the Gemini assistant is somewhere a customer goes directly.

Together they show the full picture: where you stand on Google, and where you stand when customers skip Google entirely.

Availability

AI Engine Visibility is rolling out by plan. Depending on your account and where we are in the rollout, you may see it live, marked as a demo with sample data, or as an upcoming feature in your sidebar under Tracking.