Track your competitors

Different tools show you different rivals: the businesses that win the Map Pack are not always the ones that outrank you on Google, and neither may be the ones ChatGPT recommends. Competitors pulls all of them into one place, so you see the full field contesting your local market instead of three separate lists.

Where Competitors lives

In the sidebar, open Tracking > Competitors (/dashboard/competitors).

Competitors is organised by location. Pick a location at the top, and SearchOps shows the pool of rivals it has seen for that business, merged from every tool you already use.

How the pool fills up

You do not add competitors by hand. SearchOps watches who appears alongside you across three surfaces and folds them into one scoreboard:

• Geo-Grid Scans surface who wins the Map Pack across your area.
• Google Search Visibility surfaces who ranks above you in organic and local results.
• ChatGPT Visibility surfaces who ChatGPT names when it is asked about your services.

So the more you track a location, the more complete its competitor pool becomes. If a location is new, you will see prompts to start tracking it with a scan, a rank check, or a ChatGPT question. If you already track it elsewhere, choose Refresh from tracking to pull the latest rivals in from that data.

Read the scoreboard

The overview gives you three things at a glance:

• Share of voice tells you how much of the field you hold: the percentage of appearances that are yours rather than a competitor's.
• Where they beat you highlights the rivals that contest you across the most channels, with their best position in each.
• The threat leaderboard lists every competitor with their best Map rank, best Search rank, and ChatGPT mentions side by side. Sort by threat, by how often they appear, by most recent, or by name, and filter by channel or search for one by name.

Dig into one competitor

Open any competitor to see where it beats you and how strong it is overall. The top tiles show its best Map rank, best Search rank, ChatGPT mentions, and total sightings, along with badges for which surfaces it appears on.

Below that, Deeper analytics looks beyond your own results at the competitor's wider footprint. Because this runs a fresh lookup on their website, it is pulled on demand: choose Analyse (or Refresh to update it later). When it is ready you will see:

• Estimated traffic value, ranked keywords, referring domains, and domain authority for their site.
• A keyword gap table: the keywords they rank for and you do not, with search volume and their position, so you can see exactly where to compete.

Deeper analytics needs to know the competitor's website. If SearchOps has not matched a domain to that rival yet, the panel will say so, and the rest of the page still works.

What Competitors does not do

Competitors is for analysis, not outreach or automation. It shows you who you are up against and where they are strong so you can decide where to invest. To act on the gaps, use the rest of SearchOps: close the keyword gaps through your keyword library, win the links your rivals have through the Competitors tab in Backlinks, and keep improving the profile behind your Map Pack ranking with a Google Business Profile audit.