Run a Google Business Profile audit

A profile audit scores your Google Business Profile against the signals that influence how well you rank and how often people choose you. It turns a vague "improve your listing" into a clear, prioritised list of fixes, each with the points at stake.

What you'll need

• The profile connected to SearchOps. See Connect your Google Business Profile.

Run an audit

1. Go to GBP Audit in the dashboard.
2. Select the profile and start the audit.
3. Wait a moment while it pulls your live profile data and scores it.

What it checks

The audit groups its checks into six areas:

• Profile basics: name, description, core details.
• Categories: your primary and additional categories.
• Visual presence: photos and imagery.
• Reviews: volume, rating, and recency.
• Hours and attributes: opening hours and the attributes customers filter by.
• Engagement: posts and activity.

It also reviews the quality of your business description and suggests a stronger version you can use.

Everything rolls up into a single score out of 100, colour-coded so you can see at a glance whether a profile is healthy or needs work.

Acting on the results

Each failing check becomes a recommendation card explaining what is wrong, why it matters, and how many points it is worth. They are ranked by priority, so work top down: the high-priority items move your score the most.

How often can I audit?

Audits are capped per location each month, and the cap rises with your plan: Starter includes one per location per month, Pro two, and Agency and Enterprise are unlimited. A failed audit still counts toward the cap, so make sure the profile is connected and live before running one. See the pricing page for current limits.

Next steps

• Keep an eye on incoming reviews: Monitor and reply to reviews.
• Track whether your fixes move the map: Run your first geo-grid scan.