Resources

Practical local SEO writing

Playbooks, checklists, and the lessons we wish we'd had earlier. No recycled "ultimate guides". Just what's working now for local and multi-location SEO.

Blog

Short-form posts on local SEO, Google Business Profile, AI search, and what we're seeing in the SERP week to week.

Read the blog

Guides

Long-form, step-by-step playbooks. Read once, follow exactly, get a result. Beginner to advanced.

Browse guides

Citation sources

The complete list of local citation directories per country — UK, US, Canada, and Australia. Grouped by tier and industry.

Browse by country

From the blog

All posts

11 May 202612 min read

Do Google Business Profile Posts Matter? What the Evidence Actually Says

Posts are not a Map Pack ranking lever, and never were. What they are, what the data says they do, and the five misconceptions that still dominate the conversation.

11 May 202610 min read

The Social Media Updates Section on Your Google Business Profile: What It Is and How to Make It Work

Google now pulls your latest Instagram, Facebook, LinkedIn, TikTok, and YouTube posts directly into your Business Profile. The practical brief for owners and marketing teams: what you control, what Google decides, and the 30-minute audit.

30 Apr 202616 min read

Local AI Search by the Numbers: 4 Years of Data on the Shift

Four years of verified third-party data on how AI has reshaped local search.

Guides

All guides

Google Business Profile categories

The full searchable list of Google Business Profile categories, with sector and pattern filters, plus how the category system works and why primary category is the highest-leverage GBP field.

10 min read

Local search ranking factors

The deepest current treatment of how Google's local algorithm works. Relevance, distance, prominence, behavioural signals, every named update from Pigeon to the May 2026 core refresh, and the AI Overview retrieval layer.

20 min read

Query fan-out for local SEO

The technical deep-dive on query fan-out: how AI Mode, ChatGPT Search, Claude, and Perplexity decompose one user query into eight to fifteen sub-queries, why local queries fan out hardest, and the May 2026 retrieval playbook for being cited across the full fan.

22 min read

Entity optimisation: the complete guide

Knowledge Graph, Wikidata, schema graphs, sameAs convergence, and the entity stack that powers retrieval across both traditional SEO and AI assistants. The May 2026 playbook.

18 min read

The complete guide to local SEO

What local SEO actually is, why it's different from regular SEO, and the full ranking-factor stack: GBP, citations, reviews, schema, and beyond.

14 min read

Google Business Profile: the optimisation guide

Every field, signal, and lever inside GBP, including the ones that actually move rankings. The complete optimisation playbook, in order.

12 min read

Ranking on Google Maps

Proximity, prominence, relevance. What actually decides Map Pack rankings, and the practical levers you can pull on each one.

10 min read

NAP consistency & local citations

The unsexy work that quietly powers local rankings. How to audit your NAP, fix duplicates, and build a citation footprint that holds.

9 min read

How to get more Google reviews

A repeatable review-generation system that doesn't feel scummy. Timing, channels, scripts, and how to handle negatives.

8 min read

AI Search & Answer Engine Visibility

How local businesses get named when customers ask AI for a recommendation: the record, reputation and earned-media levers that win commercial queries.

16 min read

Local SEO for multi-location brands

Running local SEO across 10, 50, or 500 locations. Architecture, GBP at scale, location pages that don't get duplicate-content flagged.

10 min read

Local SEO for agencies

The operational playbook for delivering local SEO as a service. Pricing, deliverables, white-labelling, and the tooling stack that scales.

9 min read

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Connect your Google Business Profile free, upgrade when you want to scan or rank-track.