Resources

Practical local SEO writing

Playbooks, checklists, and the lessons we wish we'd had earlier. No recycled "ultimate guides". Just what's working now for local and multi-location SEO.

Blog

Short-form posts on local SEO, Google Business Profile, AI search, and what we're seeing in the SERP week to week.

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Guides

Long-form, step-by-step playbooks. Read once, follow exactly, get a result. Beginner to advanced.

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From the blog

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27 Apr 20262 min read

Welcome to the SearchOps blog

What we'll cover here: practical local SEO, GBP optimisation, AI search visibility, and the playbooks we use to rank multi-location brands.

Guides

All guides

The complete guide to local SEO

Beginner

What local SEO actually is, why it's different from regular SEO, and the full ranking-factor stack: GBP, citations, reviews, schema, and beyond.

14 min read

Google Business Profile: the optimisation guide

Beginner

Every field, signal, and lever inside GBP, including the ones that actually move rankings. The complete optimisation playbook, in order.

12 min read

Ranking on Google Maps

Intermediate

Proximity, prominence, relevance. What actually decides Map Pack rankings, and the practical levers you can pull on each one.

10 min read

NAP consistency & local citations

Intermediate

The unsexy work that quietly powers local rankings. How to audit your NAP, fix duplicates, and build a citation footprint that holds.

9 min read

How to get more Google reviews

Beginner

A repeatable review-generation system that doesn't feel scummy. Timing, channels, scripts, and how to handle negatives.

8 min read

AI search visibility (GEO)

Advanced

Entity recognition, retrieval-augmented generation, schema markup, Wikidata, and the per-assistant retrieval stack. The technical playbook for being cited in AI answers.

16 min read

Local SEO for multi-location brands

Advanced

Running local SEO across 10, 50, or 500 locations. Architecture, GBP at scale, location pages that don't get duplicate-content flagged.

10 min read

Local SEO for agencies

Intermediate

The operational playbook for delivering local SEO as a service. Pricing, deliverables, white-labelling, and the tooling stack that scales.

9 min read

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