Terms of Service

1. Definitions

• "Account" means the account you create to access the Service.
• "Credits" means the units of consumption used to access features of the Service, as further described on our Pricing page.
• "Customer Content" means any data, text, files, business information, locations, keywords or other materials you submit to or generate through the Service.
• "Documentation" means the user guides, in-product help and technical documentation we make available.
• "Subscription" means a paid plan under which you receive a recurring allowance of Credits and access to specific features of the Service.

2. The Service

SearchOps is a software-as-a-service platform for local search intelligence, providing features including geo-grid rank tracking, Google Business Profile audits, review monitoring, search and AI visibility tracking, and reporting. The specific features available to you depend on the plan you subscribe to. We continually improve the Service and may add, modify or remove features over time without materially reducing the core functionality you have paid for.

3. Eligibility and your Account

• You must be at least 18 years old and legally capable of entering into a binding contract.
• If you use the Service on behalf of an organisation, you represent and warrant that you have authority to bind that organisation to these Terms, and references to "you" include that organisation.
• You must provide accurate, current and complete information when you register, and keep it up to date.
• You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account.
• Notify us promptly at info@searchops.co.uk of any suspected unauthorised access or security incident affecting your Account.

4. Subscriptions, Credits and billing

4.1 Plans and Credits

The Service operates on a credit-based model. Each Subscription plan includes a recurring allowance of Credits, and additional Credits may be purchased on demand. Credits are consumed when you run scans, audits, checks and other metered actions; the cost in Credits for each action is shown in the Service before you confirm it.

Credits have no cash value, are non-transferable between Accounts, and (except as expressly stated for rollover) expire at the end of each billing period. We may suspend or limit consumption if your usage materially exceeds reasonable expectations or indicates abuse.

4.2 Fees and payment

Fees are payable in your selected currency at checkout (currently GBP, USD, CAD, or AUD) and billed in advance at the start of each billing period through our third-party payment processor. All fees are exclusive of applicable taxes, which will be added where required by law. You authorise us and our payment processor to charge your chosen payment method for all fees due.

4.3 Automatic renewal

Paid Subscriptions renew automatically at the end of each billing period at the then-current price until cancelled. You can cancel at any time from your Account settings; cancellation takes effect at the end of the current billing period.

4.4 Price changes

We may change our fees from time to time. We will give you at least thirty (30) days' notice of any price increase before it takes effect. Price changes do not apply to billing periods you have already paid for.

4.5 Refunds

Except where required by applicable law, fees paid are non-refundable and we do not provide refunds or credits for partial billing periods or unused Credits. If you believe you have been charged in error, contact us within fourteen (14) days of the charge and we will investigate in good faith.

4.6 Late payment

If a payment fails or an amount is overdue, we may suspend your access to the Service on reasonable notice until the outstanding amount is paid. We reserve the right to charge statutory interest on overdue sums at the rate set out in the Late Payment of Commercial Debts (Interest) Act 1998, where applicable.

5. Consumer rights and cancellation

If you are a consumer (rather than a business user) in the United Kingdom or the European Economic Area, you may have a statutory right to cancel your purchase within fourteen (14) days of entering into these Terms under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or equivalent EU law.

By starting to use the Service, or by consuming Credits within that period, you expressly request that we begin supplying the Service immediately and you acknowledge that your right of withdrawal will be lost in respect of any portion of the Service that has been fully performed (including Credits you have already used). Where you cancel within the period before the Service is fully performed, we will refund the unused proportion.

Nothing in these Terms affects any statutory rights you have as a consumer which cannot lawfully be excluded or limited.

6. Customer Content

You retain all rights, title and interest in and to your Customer Content. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, display and transmit your Customer Content solely to the extent necessary to provide and improve the Service for you, to enforce these Terms, and to comply with applicable law.

You represent and warrant that you have all rights and permissions necessary to submit your Customer Content to the Service and that doing so does not infringe any third-party rights or violate any law. You are solely responsible for your Customer Content and for making sure it is lawful.

We may generate aggregated and anonymised statistics from usage of the Service that do not identify you, your users or your customers. This aggregated data may be used for any lawful business purpose, including improving the Service and publishing industry benchmarks.

7. Acceptable use

You agree not to, and not to permit any third party to:

• Use the Service in any way that violates any applicable law or regulation, or any third-party right.
• Resell, sublicense, distribute, or otherwise make the Service or its data available as a standalone product or in bulk, without our prior written consent.
• Reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, underlying ideas, algorithms or structure of the Service, except to the extent such restriction is expressly prohibited by law.
• Upload or process personal data of third parties in breach of applicable data protection law.
• Interfere with, overload, disrupt or impair the Service or any network or infrastructure used to provide it, or attempt to gain unauthorised access to any part of it.
• Run scans, audits or tracking activities against businesses you do not own or are not authorised to represent, where doing so would breach any third-party terms of service.
• Use the Service to build, train, benchmark against or derive a competing product or service without our prior written consent.
• Transmit any virus, malware or other harmful code, or use the Service to send unsolicited communications or otherwise in breach of anti-spam laws.

We may investigate suspected violations of this section and may suspend or terminate Accounts that breach it, with or without prior notice depending on the severity.

8. Third-party services and data

The Service relies on data and services provided by third parties, including search engines and other data providers, to generate rankings, audits and insights. The availability, accuracy and timeliness of such data is outside our direct control and may change without notice. You accept that results produced by the Service may vary accordingly and are provided for informational purposes only.

The Service may also integrate with optional third-party services that you choose to connect. Your use of those services is governed by their own terms, and we are not responsible for them.

9. Intellectual property

The Service, including its software, user interface, trademarks, logos, and all underlying data-aggregation logic, methodologies and visualisations, is owned by SearchOps Ltd or its licensors and is protected by intellectual property laws. Nothing in these Terms transfers any ownership or grants you any rights in our intellectual property other than a limited, non-exclusive, non-transferable, non-sublicensable right to use the Service in accordance with these Terms.

If you provide feedback, suggestions or ideas about the Service, you grant us an unlimited, royalty-free licence to use them for any purpose without obligation to you.

10. Confidentiality

Each party may receive non-public information from the other that is marked confidential or that a reasonable person would understand to be confidential ("Confidential Information"). Each party agrees to use Confidential Information only to perform its rights and obligations under these Terms and to protect it using the same degree of care it uses to protect its own confidential information (and in no event less than reasonable care). This obligation does not apply to information that is publicly available, already known, independently developed or required to be disclosed by law.

11. Data protection

Our collection and use of personal data in connection with the Service is described in our Privacy Policy. Where we act as a processor on your behalf in respect of personal data you submit to the Service, the relationship is governed by our Data Processing Addendum ("DPA"), which is incorporated into these Terms and is available on request from info@searchops.co.uk. Each party will comply with its obligations under applicable data protection law.

12. Service availability

We aim for 99.9% monthly uptime but do not guarantee that the Service will be uninterrupted, timely, secure or error-free. We may carry out scheduled maintenance and will use reasonable efforts to give advance notice where practicable. Unscheduled downtime, third-party outages and force majeure events are not grounds for refund except where required by law.

13. Warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care in accordance with good industry practice.

Except as expressly set out in these Terms, and to the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties or representations of any kind, whether express or implied. We do not warrant that results produced by the Service will be accurate, complete, current or suitable for any particular purpose, or that defects will be corrected. All implied warranties, including warranties of merchantability, satisfactory quality, fitness for a particular purpose and non-infringement, are excluded to the fullest extent permitted by law.

Nothing in this section limits rights that cannot be excluded under the Consumer Rights Act 2015 or other mandatory consumer protection law.

14. Limitation of liability

To the maximum extent permitted by law, neither party will be liable to the other for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, goodwill, anticipated savings, business opportunities, or data, whether arising in contract, tort (including negligence), breach of statutory duty or otherwise, and even if advised of the possibility of such loss.

Our total aggregate liability to you for all claims arising out of or relating to these Terms or the Service in any twelve (12) month period will not exceed the total amount paid or payable by you to us for the Service during that period, or one hundred pounds sterling (£100), whichever is greater.

Nothing in these Terms limits or excludes liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; any liability that cannot lawfully be limited or excluded; or, in respect of consumers, any statutory rights under the Consumer Rights Act 2015 or equivalent law.

15. Indemnity

You agree to indemnify, defend and hold harmless SearchOps Ltd, its affiliates and their respective officers, directors, employees and agents from any third-party claim, demand, loss, damage, liability, cost or expense (including reasonable legal fees) arising out of or related to (a) your Customer Content, (b) your breach of these Terms, (c) your misuse of the Service, or (d) your violation of any applicable law or third-party right, except to the extent such claim results from our negligence or wilful misconduct.

16. Term and termination

These Terms take effect when you first access the Service and continue until terminated. You may terminate at any time by closing your Account. We may terminate or suspend your Account and access to the Service with immediate effect if you materially breach these Terms, fail to pay fees when due, or where required by law or regulatory obligation.

On termination your right to use the Service ends immediately. We may retain your Customer Content for a reasonable period after termination in accordance with our retention schedule set out in the Privacy Policy, after which it will be deleted or anonymised. Clauses that by their nature survive termination (including provisions relating to intellectual property, confidentiality, limitation of liability, indemnity, and governing law) will continue in force.

17. Force majeure

Neither party will be liable for any failure or delay in performing its obligations under these Terms where such failure results from causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil disorder, pandemic, labour disputes, failures of telecommunications or internet services, or acts of government. The affected party will give prompt notice and will use reasonable efforts to mitigate the effect.

18. Changes to these Terms

We may update these Terms from time to time. If the update is material, we will notify you at least fourteen (14) days before it takes effect by email or through the Service. If you do not agree to the updated Terms, you must stop using the Service before they take effect; continued use after that date constitutes acceptance.

19. Assignment

You may not assign or transfer these Terms, or any rights or obligations under them, without our prior written consent. We may assign these Terms without restriction, including as part of a merger, acquisition, reorganisation or sale of assets.

20. Notices

We may give notices under these Terms by email to the address associated with your Account, by posting within the Service, or by post to any address you have given us. Notices you give us must be sent to info@searchops.co.uk or by post to 86 Paul St, London EC2A 4NE, UK.

21. Entire agreement and severability

These Terms, together with the Privacy Policy, the DPA (where applicable) and any order form or written agreement signed by the parties, constitute the entire agreement between you and us regarding the Service and supersede any prior agreements. If any provision is held to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Our failure to enforce any right or provision of these Terms will not be deemed a waiver of that right or provision. No third party has any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.

22. Dispute resolution

If a dispute arises, we would like the opportunity to resolve it informally first. Please contact us at info@searchops.co.uk with details of the issue, and we will work with you in good faith to find a resolution. If we cannot resolve it within thirty (30) days, either party may pursue formal remedies.

23. International users and governing law

SearchOps is operated from the United Kingdom and made available worldwide. These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales, without regard to conflict-of-law principles. The courts of England and Wales have exclusive jurisdiction to settle any dispute, except that we may seek injunctive or other equitable relief in any jurisdiction where it is necessary to protect our rights.

If you are a consumer habitually resident outside England and Wales, this choice of law and jurisdiction does not deprive you of the protection of any mandatory provisions of the law of your country of habitual residence, and you may be entitled to bring proceedings in your local courts where required by applicable consumer protection law.

24. Contact

Questions about these Terms? Email info@searchops.co.uk or write to us at:

SearchOps Ltd
86 Paul St
London EC2A 4NE
United Kingdom