The SearchOps blog

What we're seeing in local SEO, GBP, and AI search, written as it happens.

Research11 May 202612 min read
Do Google Business Profile Posts Matter? What the Evidence Actually Says
Posts are not a Map Pack ranking lever, and never were. What they are, what the data says they do, and the five misconceptions that still dominate the conversation.
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Playbook11 May 202610 min read
The Social Media Updates Section on Your Google Business Profile: What It Is and How to Make It Work
Google now pulls your latest Instagram, Facebook, LinkedIn, TikTok, and YouTube posts directly into your Business Profile. The practical brief for owners and marketing teams: what you control, what Google decides, and the 30-minute audit.
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Research30 Apr 202616 min read
Local AI Search by the Numbers: 4 Years of Data on the Shift
Four years of verified third-party data on how AI has reshaped local search.
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Case Study30 Apr 202611 min read
The Personal-Ask Premium: The Customer-Success Layer Most Review Funnels Are Missing
How a London clinic added a personal, team-led ask on top of their existing SMS and email funnel — and 3.2x'd their monthly Google reviews.
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Announcements27 Apr 20262 min read
Welcome to the SearchOps blog
What we'll cover here: practical local SEO, GBP optimisation, AI search visibility, and the playbooks we use to rank multi-location brands.
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The SearchOps blog

Do Google Business Profile Posts Matter? What the Evidence Actually Says

The Social Media Updates Section on Your Google Business Profile: What It Is and How to Make It Work

Local AI Search by the Numbers: 4 Years of Data on the Shift

The Personal-Ask Premium: The Customer-Success Layer Most Review Funnels Are Missing

Welcome to the SearchOps blog

Start tracking your real rankings today