ChatGPT Visibility

More and more customers start with an AI assistant, not a search box. There's no position one to win here: your business is either named in the answer or it's invisible. ChatGPT Visibility checks ChatGPT for the prompts your customers actually use, and shows how often it recommends you and which sources it leans on.

best emergency plumber in shoreditch?
ChatGPT
your-business
Share of voice
You
72%
Competitor
45%

Why it's different

Built for the way local SEO actually works

ChatGPT, tracked on a schedule

The same prompts, checked in ChatGPT repeatedly, so you can see where you show up and where you don't over time.

Share of voice

Across a fixed basket of prompts, how often ChatGPT names you versus the competitors you care about. The honest metric for AI search.

Sentiment and accuracy

When ChatGPT names you, is the description accurate and positive? We score the mention, not just count it.

Citations and sources

The pages ChatGPT leaned on to build its answer, so you can see which sources are putting competitors in front of you.

Why this matters

There is no ranking in an AI answer

An AI assistant rewrites the question, retrieves from sources you can't see, and writes a single synthesised reply. Two customers asking the same thing get different wording. So 'rank number one in ChatGPT' is a fiction. What is real, and what we measure, is presence: across a fixed set of prompts sampled repeatedly, how often are you named, cited and recommended, and with what sentiment. It's a probabilistic visibility rate, tracked over time, not a position you can game.

  • A fixed prompt basket, re-sampled on a schedule so the trend is comparable run to run
  • Named-or-not presence on every run, aggregated into a share-of-voice rate
  • The competitors named instead of you, prompt by prompt
  • Sentiment on every mention, because being named negatively is its own problem
best emergency plumber in shoreditch?
ChatGPT
your-business
Share of voice
You
72%
Competitor
45%

Prompts, not keywords

Anchored to what your customers actually ask

Keyword optimisation doesn't map onto AI assistants, because customers ask long, contextual questions, not two-word queries. We build keyword-anchored prompts from your services and locations, the realistic questions a customer would type, then run them in ChatGPT. You see your visibility on the questions that actually send business your way, per location.

  • Prompts generated from your services, categories and locations
  • Local intent baked in, so 'near me' and city-level questions are covered
  • Per-location reporting for multi-site brands and agency client estates
  • Edit and add your own prompts when you know the questions that matter
best emergency plumber in shoreditch?
ChatGPT
your-business
Share of voice
You
72%
Competitor
45%

From measurement to movement

See the gap, then close it where it counts

Measuring AI visibility is only useful if you can act on it. The same signals that put a business into AI answers are the ones SearchOps already manages: consistent citations, brand mentions across the web, a complete Google Business Profile, and strong reviews. ChatGPT Visibility shows you where you're absent and who's named instead; your citation, brand-mention and GBP tools are how you change it.

  • Spot the prompts and engines where competitors own the answer and you don't
  • See the sources feeding those answers, then go earn or correct them
  • Tie gaps back to your citation consistency and brand-mention coverage
  • Track whether the trend moves after you ship the work, not just a one-off snapshot
best emergency plumber in shoreditch?
ChatGPT
your-business
Share of voice
You
72%
Competitor
45%

How it works

Three steps from signup to insight

1

Pick a location and services

Choose the location you want to measure. We use its services, categories and area to understand what customers would ask an assistant.

2

We generate and run prompts

A set of realistic, keyword-anchored prompts is built and run in ChatGPT on your schedule.

3

Read your share of voice

See how often ChatGPT names you, the sentiment of each mention, the sources cited, and the competitors winning the answers you're missing.

Credits

How it's billed

ChatGPT Visibility runs on your monthly ChatGPT Visibility credits, a dedicated allowance included in every paid plan and kept separate from your geo-grid scan credits because checking ChatGPT is a different cost base. One credit is one question asked to ChatGPT, and scheduled tracking batches your checks for you. Your allowance resets each month, and every other AI assist in SearchOps (agent review replies, keyword help, insights) is included in your plan and never touches it.

  • One credit is one question asked to ChatGPT
  • 200 credits on Starter, 800 on Pro, 2,400 on Agency each month
  • Checked on a weekly or daily cadence per location
  • Drawn from your ChatGPT Visibility credits, never from your scan credits

FAQ

ChatGPT Visibility. Questions we get

No, and anyone who says they can is selling you certainty that doesn't exist. ChatGPT doesn't return a ranked list, it writes a synthesised answer that varies between users. What we can do is measure your visibility honestly: across a fixed set of prompts, how often ChatGPT names and recommends you versus your competitors, and whether that trend moves as you improve your brand signals.

ChatGPT, the assistant most local customers actually reach for and where most AI-driven discovery happens. It gives you the clearest read on how AI assistants answer local questions, and it's where being named, or missing, has the biggest impact on your business today.

We generate keyword-anchored prompts from your services, categories and location, the realistic, contextual questions a customer would actually ask an assistant, including local 'near me' and city-level intent. You can edit the set and add your own prompts when you know the questions that matter for your business.

Google Search Visibility covers Google's own surfaces: classic results, the local pack, AI Overviews and AI Mode, all tied to a keyword you rank for. ChatGPT Visibility covers ChatGPT, the third-party AI assistant, which is prompt-based rather than keyword-ranked. Together they give you the full picture across both Google and ChatGPT.

The same way you earn trust everywhere else: consistent citations and NAP across the web, genuine brand mentions and coverage, a complete and active Google Business Profile, and strong reviews. AI assistants draw heavily on these signals when they decide who to recommend. SearchOps already manages all of them, so this feature tells you where you're losing and the rest of the platform helps you fix it.

No. ChatGPT is a trademark of OpenAI. SearchOps is not affiliated with OpenAI. We measure your visibility in ChatGPT independently, using the same kind of prompts your customers would type.

Start tracking your real rankings today

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