Read your Google Business Profile performance

Performance shows you the real demand your Google Business Profile drives: how many people find your listing, and how many of them call, ask for directions or click through to your site. It turns Google's own profile data into one clear scoreboard so you can see what is actually bringing in customers.

Where to find it

Open Google Business > Performance in the sidebar, or go straight to Performance. You will see one row per connected profile, with headline numbers across the columns. Click any row to open the full advanced view, which adds a pivot table, period comparison and CSV export.

You need a connected profile first

Performance reads directly from Google, so a profile has to be connected before any numbers appear. If you have not done this yet, follow Connect your Google Business Profile. Profiles that need reconnecting are flagged in the table with a Reconnect prompt, because Google revokes access tokens after a period and the data stops flowing until you reauthorise.

Note: Fresh connections show a "Syncing" badge while the first pull completes. Give it a little time and the figures will populate.

What each metric means

Every number comes from Google Business Profile performance data, in plain terms:

Impressions: how many times your listing was seen across Google Search and Maps, on desktop and mobile.
Calls: taps on the call button on your listing.
Web: clicks through to your website from the listing.
Directions: people requesting directions to your address.
Messages: conversations started with you through the profile.
Δ% wk/wk: the change in engagement over the last 7 days against the previous 7, so you can spot momentum at a glance.

The advanced view breaks impressions down further by surface (Search or Maps) and device (desktop or mobile), and surfaces booking, food order and menu click metrics where Google provides them.

Choosing a date range

Use the range picker at the top right to switch between 7 days, 30 days, 90 days, 6 months or 12 months, or set a custom range from 7 up to 540 days.

Tip: Google's performance data runs roughly four days behind, so the most recent days will look light until they catch up. Compare like-for-like periods rather than reading the last day or two in isolation.

Use it alongside an audit

Performance tells you what is happening. An audit tells you why. If calls or website clicks are flat, Run a Google Business Profile audit to check the listing details, categories and content that influence how often you show up, then watch Performance over the following weeks to confirm your fixes are working.