How many profiles can I connect?

Profile and location connection limits on each plan, and what counts toward them.

Each plan includes a different number of connected Google Business Profiles. This article explains what counts toward your limit and what to do when you reach it.

What counts

Each connected profile location counts as one toward your plan's limit. A single Google account can manage many locations, and every location you bring into SearchOps counts separately.

Limits rise with your plan

The allowance steps up sharply as you move up the plans, from a small number on Starter to large estates on Agency, and effectively unlimited on Enterprise. As a guide:

Starter: a handful of profiles, suited to a single business or a few.
Pro: room for a growing set of locations.
Agency: built for managing many client locations.
Enterprise: effectively unlimited, for large multi-location brands.

Note: Exact numbers can change, so the pricing page is always the source of truth for current allowances.

Seeing your usage

On the Google Business Profile page, the header shows how many profiles you have connected against your plan's limit, so you always know where you stand.

When you hit the limit

If you try to connect more than your plan allows, the connect button changes to prompt an upgrade. Your options are:

Upgrade to a higher plan for a larger allowance.
Free up a slot by disconnecting a location you no longer track.

Tip: Disconnecting a profile does not delete its history. If you reconnect later, your past data is still there.

Next steps

Compare what each plan includes on pricing.
Understand the wider model in How credits and quotas work.