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Welcome to the SearchOps blog
What we'll cover here: practical local SEO, GBP optimisation, AI search visibility, and the playbooks we use to rank multi-location brands.
Welcome, and thanks for finding us early. This blog is where we'll share what we learn while building SearchOps and running campaigns for local businesses across the UK.
What you'll find here
Practical, opinionated writing on:
- Local SEO that actually moves rankings: geo-grid analysis, NAP hygiene, citation cleanup, the lot. No fluff.
- Google Business Profile optimisation, audits, and the small tweaks that compound over time.
- AI search visibility: how ChatGPT, Perplexity, Gemini and Claude decide which businesses to mention, and how you get into those answers.
- Multi-location playbooks for agencies and brands managing 10, 50 or 500 locations without losing the thread.
Why we're writing this
Most "local SEO" content is recycled checklists from 2018. The landscape has shifted: AI overviews, AI assistants, Maps personalisation, review velocity weighting. The playbooks need updating. We'll write what we wish we'd had when we started.
New posts go up here as we publish them. If there's something specific you'd like us to cover, the contact link in the footer is the fastest way to reach us.