Understand your Pages

Pages shows how every page on your site performs in Google Search, so you can see at a glance which pages earn clicks and which are quietly slipping. It joins Search Console data on the page URL, then turns that into clear, suggested actions.

Where to find it

Open Keywords & Content > Pages in the sidebar, or go straight to Pages. Pick the Search Console property you want to look at, choose a date window (last 7 days through to the last 12 months) and, if you run multiple locations, filter to just one.

What the data shows

Each row is one landing page on your site, with its Search Console performance over the window you chose:

• Impressions: how often the page appeared in Google results.
• Clicks: how many of those impressions turned into visits.
• Average position: where the page typically ranks.
• CTR: the share of impressions that became clicks, a quick read on how tempting your title and description are.

Click any row to expand it and see the top search queries driving that page, with clicks, impressions and position for each. This is the fastest way to learn what a page is actually being found for, which is often not what you assumed when you wrote it.

How Insights turn data into a to-do

Numbers on their own rarely tell you what to do next. The Insights tab runs the strategist over your pages and the keywords you track, then writes plain suggestions you can act on. Press Analyze pages to run it.

The strategist looks for patterns such as:

• Coverage gaps: keywords you track that no strong page covers yet.
• Cannibalisation: two of your pages competing for the same query.
• Quick wins: pages sitting just off page one, or earning impressions but few clicks (a CTR problem you can fix with a better title).
• Decay: pages losing position over time.

Each insight comes with a short explanation and a button to add it straight to your To-Do list, or to open the right tool to fix it. From there you can work your To-Do list like any other task.

How it complements keyword tracking

Keyword tracking answers "where do I rank for the terms I care about". Pages answers "which of my pages are actually doing the work", joining ranking with real clicks and impressions. Used together, you can spot a page that ranks well but earns few clicks, or a tracked keyword with no page behind it, and act before the gap costs you traffic.

When you are ready to show this progress to a client, pull the highlights into a report. See build client-ready reports for how.