Search Visibility

Your visibility on Google isn't one number any more. Classic organic results, the local pack, AI Overviews, and AI Mode each surface a different set of businesses for the same keyword. Track your position where Google ranks you, and your appearance where it doesn't, across every Google surface in one tracker.

Search Visibility

Why it's different

Built for the way local SEO actually works

Classic SERP positions

Traditional organic rank positions, featured snippets, and local pack appearances, on desktop and mobile.

AI Overview appearance

Google's AI-generated answers now sit above organic results. We track whether you're cited and which sources Google pulled in.

AI Mode appearance

Google's conversational tab returns its own answer for your keyword. We track whether your business shows up in it.

One view of every Google surface

Position, appearance, and the competitors around you, side by side for every tracked keyword.

Why this matters

Four Google surfaces for one keyword

Classic blue-link rankings still drive traffic, but AI Overviews push organic results further down the page, and AI Mode is Google's conversational tab where users read one synthesised answer instead of flicking between links. For a single keyword, Google can surface four different sets of businesses across these surfaces. Track only the classic SERP and you miss what a growing share of searchers actually see first.

  • Classic Google SERPs. Rank position, featured snippets, local pack
  • AI Overviews. The AI answer above organic results, and the sources it cites
  • AI Mode. Google's conversational tab, and whether your business appears in its answer
  • Desktop and mobile, because the surfaces differ between them
Four Google surfaces for one keyword

The right metric per surface

Position where Google ranks you, appearance where it doesn't

Classic organic results and the local pack are ordered lists, so we report your exact position. AI Overviews and AI Mode are synthesised answers with no position one to win: you're either named and cited or you're not. So for those surfaces we track appearance and which competitors and sources show up alongside you, not a made-up rank. No invented numbers, just what Google actually returned.

  • Exact position for classic organic and local pack results
  • Appearance and cited-source tracking for AI Overviews and AI Mode
  • The competitors returned beside you on each surface, so you see who you're up against
  • Change-over-time charts so a position drop or a lost AI appearance stands out immediately
Position where Google ranks you, appearance where it doesn't

How it works

Three steps from signup to insight

1

Add keywords and competitors

Seed the tracker with the queries your customers actually use, and the two or three competitors you care about.

2

We query every Google surface

On your schedule. Daily or weekly. We query classic results, the local pack, AI Overviews and AI Mode in one pass, then parse the results.

3

See positions, appearances, trends

One dashboard covering every Google surface for each keyword. Export or share a client-facing report in one click.

Credits

Credits per check

Each keyword check covers classic results, the local pack, the AI Overview and AI Mode in a single pass, and costs 3 credits on desktop or mobile, or 5 credits if you run both devices together (a 1-credit saving versus running them separately). Scheduled tracking lets you batch these efficiently.

  • 100 daily keyword checks on one device is about 300 credits/day
  • 100 daily keyword checks on both devices is about 500 credits/day (saves 100 vs separate)
  • A monthly agency bundle of around 200 keywords across 30 days fits comfortably in a Pro plan

FAQ

Search Visibility. Questions we get

Classic organic results, the local pack, AI Overviews and Google AI Mode, on both desktop and mobile. All four are queried for each keyword in a single pass, so you see them side by side rather than across separate tools.

No, and on purpose. An AI answer is synthesised text, not an ordered list, so there's no genuine 'position 3' to report. For those surfaces we track appearance: whether your business is named, which sources Google cited, and which competitors show up alongside you. Classic organic and local pack results are ordered lists, so for those we do report exact position.

As often as daily on paid plans. Most teams find daily strikes the right balance between noise and signal, with weekly suiting more stable keywords.

Those are AI assistants rather than Google search surfaces, so they live in our dedicated Answer Engine Visibility product, which samples each engine for the prompts your customers use and reports your share of voice. This tracker stays focused on Google's own surfaces. Google's Gemini-powered AI Overviews and AI Mode are tracked here because they appear directly on the Google results you already rank for.

Goes further

Track ChatGPT, Gemini, Perplexity and Claude too

Google is one place customers now ask. Answer Engine Visibility samples the major AI assistants for the prompts your customers use and shows how often each one recommends you, in what words, and against which competitors.

Explore Answer Engine Visibility

Start tracking your real rankings today

See where you actually rank on Google Maps, not where Google tells you. Connect your Google Business Profile free, upgrade when you want to scan or rank-track.