Help Center

Scans & geo-grid

Reading your geo-grid results

Understand the grid, your average rank, and what the colors mean.

Last reviewed June 20262 min read

A geo-grid result is a map covered in points, each showing your ranking for a search term at that spot. Read together, the points tell you where you win, where you slip, and how far your visibility really reaches.

The grid map

Each point sits at a real location around your business. Its color shows your position in the Maps results when searching from that point. The colors follow your average rank scale:

  • Green: ranking 3 or better
  • Yellow: 4 to 10
  • Orange: 11 to 15
  • Red: 16 or worse

The pin in the center marks your business. A strong green core that turns orange and red toward the edges is the typical pattern: visibility falls off with distance.

The stats bar

Above the map you get a quick scorecard for the whole scan:

  • Average rank across every point, the single number to watch over time.
  • Best and Worst rank reached anywhere on the grid.
  • Top 3 % and Top 10 %: the share of points where you ranked in the top 3 and top 10. These are often more telling than the average, because the top 3 is what wins the map pack.

Tip: Track the Top 3 % over repeated scans. Moving more of the grid into the top 3 is usually a better goal than nudging the average rank down by a fraction.

The competitor table

Below the map, every business that appeared across your grid is listed with its average rank, rating, review count, how many points it appeared on, and a visibility score. Your own row is tagged YOU. This is the fastest way to see who is beating you in the areas where you are weak.

You can sort any column, filter by name, and export the table to CSV.

Reading the pattern

  • A weak spot right next to your business often means a specific competitor dominates that pocket, or a profile signal you can improve.
  • Edges fading is normal. Do not chase rank at the far edge of a wide grid.
  • One scan is a snapshot. The value comes from comparing scans over time as you make changes.

Note: Want to share this with a client? Use Share Report to create a link, or print to PDF straight from the scan.

Next steps

Was this helpful?

Still stuck? Contact our support team and we'll help you out, usually within one UK working day.