Run a Google Business Profile audit

Audit a profile against 30+ ranking and completeness signals and act on the fixes.

A profile audit scores your Google Business Profile against the signals that influence how well you rank and how often people choose you. It turns a vague "improve your listing" into a clear, prioritised list of fixes, each with the points at stake.

What you'll need

The profile connected to SearchOps. See Connect your Google Business Profile.

Run an audit

Go to GBP Audit in the dashboard.
Select the profile and start the audit.
Wait a moment while it pulls your live profile data and scores it.

What it checks

The audit groups its checks into six areas:

Profile basics: name, description, core details.
Categories: your primary and additional categories.
Visual presence: photos and imagery.
Reviews: volume, rating, and recency.
Hours and attributes: opening hours and the attributes customers filter by.
Engagement: posts and activity.

It also reviews the quality of your business description and suggests a stronger version you can use.

Everything rolls up into a single score out of 100, colour-coded so you can see at a glance whether a profile is healthy or needs work.

Acting on the results

Each failing check becomes a recommendation card explaining what is wrong, why it matters, and how many points it is worth. They are ranked by priority, so work top down: the high-priority items move your score the most.

Tip: Categories and a complete, specific description are common quick wins. Fix the high-priority items first, then re-run the audit to confirm the score has climbed.

How often can I audit?

Your plan includes a monthly GBP audit allowance shared across your locations: Starter includes 10 a month, Pro 40, Agency 60, and Enterprise is sized to your contract. A fairness cap also applies per location (for example, up to 2 a month for one location on Pro), so one location can't use the whole allowance. A failed audit never counts toward it. You can see how much of this month's allowance you have used in the credits meter at the top of the dashboard. See the pricing page for current limits.

Next steps

Keep an eye on incoming reviews: Monitor and reply to reviews.
Track whether your fixes move the map: Run your first geo-grid scan.