Track brand mentions

Brand Mentions shows you where your business is talked about across the web, so you can see your visibility beyond your own site and catch reputation signals early. It lives under Reputation & Listings > Brand Mentions in the sidebar.

What a brand mention is, and why it matters

A brand mention is any page that references your business by name, even when it does not link to your website. Mentions appear in blog posts and local guides, on forums and community threads, and in videos.

For local businesses these signals build trust and discovery. Search engines and answer engines weigh how often, and how consistently, your business is talked about. A mention that names you but gives no link, or lists the wrong details, is a missed chance to strengthen that signal.

Where to find it

Open Brand Mentions from the sidebar. If you manage several locations you will see an overview, one card per location, with a running count of mentions and any NAP issues found. Single-location accounts go straight to the location view.

Setting it up and what it surfaces

On a location, set a canonical NAP (name, address and phone) first so we can tell a correct mention from a mismatched one. Then choose Discover mentions for a first sweep, or Refresh mentions to update an existing one. A run takes a few minutes.

When it finishes, a metric strip summarizes what we found:

• Mentions: the total pages referencing your business.
• Unlinked: mentions that name you but do not link back, your clearest outreach list.
• Linked: mentions that already point to your site.
• AI cited: mentions surfaced in answer engine results.
• Dismissed: items you have set aside.

Each mention is grouped by platform (Web, Editorial, Reddit and YouTube) and tagged with a NAP status, from a clean match through to a mismatch.

Acting on what you find

Filter to Unlinked and work that list first: reach out to ask for a link, and you turn a passive mention into a ranking signal. Where the NAP status shows a mismatch, correct the source so your details stay consistent everywhere.

Brand Mentions pairs naturally with the rest of your reputation toolkit. Keep your core listings accurate with Audit and monitor your citations, see where AI assistants name you with Track Answer Engine Visibility, and stay on top of customer feedback with Monitor and reply to reviews.