Director of SearchOps
Mani Bharij is the Director of SearchOps. He has spent 17+ years in SEO, building and leading search campaigns across local, organic and technical disciplines.
His work spans independent businesses through to multi-location and national brands, with a focus on the surfaces that actually move local search: Google Business Profile, geo-grid rankings, reviews and, increasingly, visibility inside AI answer engines.
He founded SearchOps to pull those surfaces into a single workspace, so teams can measure what local search really looks like for every client, street by street. He writes here on the practical playbooks behind that work.
Posts are not a Map Pack ranking lever, and never were. What they are, what the data says they do, and the five misconceptions that still dominate the conversation.
Read postGoogle now pulls your latest Instagram, Facebook, LinkedIn, TikTok, and YouTube posts directly into your Business Profile. The practical brief for owners and marketing teams: what you control, what Google decides, and the 30-minute audit.
Read postFour years of verified third-party data on how AI has reshaped local search.
Read postHow a London clinic added a personal, team-led ask on top of their existing SMS and email funnel — and 3.2x'd their monthly Google reviews.
Read postWhat we'll cover here: practical local SEO, GBP optimization, AI search visibility, and the playbooks we use to rank multi-location brands.
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