Top local citation sources in Canada

Yellow Pages Canada (yellowpages.ca), Canada411, Yelp Canada, and the Better Business Bureau are foundational. Add HomeStars if you're in trades, RateMDs or Zocdoc if you're in medical, and the niche industry directories from this list as relevant. Quebec-based businesses should also consider Pages Jaunes / French-language listings.

Pick one canonical address format and use it everywhere — including province abbreviation casing ("ON" vs "Ont.") and postal code spacing ("M5V 3L9" with a single space). For genuinely bilingual brands, you can run separate French-language listings on Pages Jaunes and equivalent platforms, but the underlying address must match exactly.

Cross-border directories like BBB, TripAdvisor, Booking.com, and Google Business Profile cover both countries cleanly and you should claim listings on them. Pure-US sites (Yelp.com, Yellow Pages USA) generally aren't worth the effort unless you serve a US-side clientele in a border city.

SearchOps runs Canadian-specific audits — checking your business across the directories on this page, with Canadian phone-number normalisation and postal-code comparison built in. Audits return a detailed mismatch list per directory plus an overall consistency score.